THE ACTIVATION OF EYES AND EARS INTENSIFIES THE EFFECT

Mobilising more senses for communication consolidates the effect.

• Picture and sound have an activating effect. They stimulate more intensively and emotionally than text alone.
• Picture and sound are more rapidly absorbed and assimilated than text. Text is based on logical thinking and must first be analysed as regards contents. Picture and sound are immediately digested without the intervention of reason.
• Pictures lodge better in the mind. That's why we recognise pictures faster than text.

Remembering and recognising brand and product are determining factors in order to influence behaviour with success.

The creation of functional visual effects is a core activity at Rarrk CyberArt.