EXCHANGING INFORMATION BECOMES SHARING EXPERIENCE

Sharing experience in the virtual world. A functional hypermedium constitutes more and more an interactive environment complementary to the scope of the experience of the target group. This is why the composition must present the chosen identity of brand and product to their best advantage.
The passive observing of brands is increasingly becoming the active experiencing of them.

Interactivity is the process of control and feedback between user and hypermedia system. Besides that, interactivity is increasingly becoming an exchange of thoughts and emotions between people.
The exchange of information is shifting towards the sharing of experiences. >> 02